On Morning Joe, The Chuck was back and just about up to his old convivial sorts. Smiling and joshing with Mika and Willie as well as Ol' man Barnicle and Giggly Buchanan. He brought his game when discussing Clinton's money woes and Obama's Muslim voter "trip-wire" issue of staying away from mosques. It was all pretty cut and dry and reminiscent of times past and then we were jarred in the final seconds of the segment as The Chuck pierced our hearts with a casual sip of beverage from his mug. We know the camera caught him unexpectedly and it was something we weren't supposed to see; but then isn't that how most people get hurt in acts of, dare we say, infidelity?
A Today Show mug. That's all it was. A damned Today Show mug. A Conan mug or a 30 Rock mug would have been great, in fact slightly puckish, but a Today Show mug. The same kind of mug associated with Al Roker and Friday Billy Ray Cyrus concerts? Why drink from such a mug when your own colossally successful fansite's online store (plug: Viva Chuck Todd) offers six different styles in two different sizes? Can Lauer or Viera boast such a thing? We think not.
Now we'll grant you that busting your balls over what you're drinking out of on a Tuesday morning might be taking it a bit too far, but this is more of an intervention. A sort of diving-to-take-the-bullet-kind-of thing to protect your personal brand and coolness factor (i.e. Today Show mugs are like mullets - Today Show t-shirts are like leg warmers). With that said, you know how to find us. Just let us know which ones you want, where to send'em and they go out via FedEx tomorrow.